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How is directory submission different from article submission?

  • princehasan215
  • Aug 21, 2023
  • 2 min read

Updated: Aug 28, 2023

Directory submission and article submission are both techniques used in the field of search engine optimization (SEO) to improve a website's visibility and ranking on search engine results pages (SERPs). However, they serve different purposes and have distinct characteristics:


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How is directory submission different from article submission?


Directory Submission: Directory submission involves submitting your website's URL and other relevant information to online directories or web directories. These directories are websites that categorize and list other websites based on their content, industry, or other criteria. The goal of directory submission is to get your website listed in these directories, which can potentially lead to increased visibility and referral traffic. In the past, directory submissions were more popular for SEO purposes, but their impact has diminished over time due to changes in search engine algorithms. High-quality, authoritative directories can still provide some value, but indiscriminate submission to low-quality directories can be seen as spammy by search engines.



Article Submission: Article submission involves creating and submitting articles to various article directories or content-sharing platforms. These articles are typically related to your industry, niche, or the products/services you offer. The articles often include links back to your website, which can help drive traffic and provide backlinks for SEO. The primary aim of article submission is to share valuable, informative content with a wider audience and establish yourself as an authority in your field. However, similar to directory submissions, the effectiveness of article submissions for SEO has decreased due to changes in search engine algorithms. Search engines now place more emphasis on high-quality, original content rather than simply generating backlinks.

Key Differences:

  1. Purpose: Directory submission aims to get your website listed in online directories, potentially leading to referral traffic. Article submission focuses on sharing valuable content and generating backlinks to your website.

  2. Content Type: Directory submission involves providing basic information about your website, while article submission requires creating informative articles related to your industry or niche.

  3. Linking: Directory submissions usually involve providing a link to your website's homepage. Article submissions often include links within the article content or author bio that direct readers to your website.

  4. Value: While both techniques were more popular in the past, their value for SEO has decreased due to algorithmic changes by search engines. High-quality directories and content platforms can still offer some benefits, but the emphasis has shifted toward producing original, valuable content.

  5. Quality vs. Quantity: Rather than focusing on submitting to a large number of directories or article directories, it's more important to target high-quality and relevant sources. Quality backlinks and content are now more valuable than sheer quantity.

In summary, both directory submission and article submission have evolved over time, and their impact on SEO has diminished. Modern SEO strategies focus on producing high-quality content, building authoritative backlinks, and providing a positive user experience on your website.

 
 
 

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